Salman Khan upcoming film Radhe will release in cinemas and OTT simultaneously on Eid. Yes, you have heard it right Salman Khan one of the most awaited and anticipated film of this year Radhe: Your Most Wanted Bhai will release on 13th May on pay per view and world wide cinemas simultaneously.
Radhe become first Bollywood movie to release in release on OTT and Cinema. This is biggest news for Bollywood considering this covid-19 cases halted the shooting and many film-makers have postponed the release of their films. Trailer of this film will release tomorrow and Salman Khan have shared the link on his social media profile and it will out on 11 AM Tomorrow.
Toh milte hain kal…#RadheTrailerOutTomorrowhttps://t.co/NidUrCn4Zw@bindasbhidu @DishPatani @RandeepHooda @PDdancing @SKFilmsOfficial @ZeeStudios_ @SohailKhan @atulreellife @reellifeprodn @ZeeMusicCompany@ZeeplexOfficial @ZEE5India
— Salman Khan (@BeingSalmanKhan) April 21, 2021
Salman Khan’s films are thorough entertainers which appeal to audience across demographics, which, in turn ensures these movies are amongst most watched ones of recent times. However, constantly evolving COVID situation in the country may only allow limited theatrical attendance, leaving many die-hard fans of Salman Khan unaddressed. Taking cognizance of this fact, ZEE Studios has devised a simultaneous multiplatform strategy for the film’s release. Radhe will now be released in theatres worldwide; adhering to the COVID protocol issued by the government.
ZEE Studios is proud to be the first studio in India to be adopting a multi-format release worldwide. Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”
The perfect Eid celebration!💥 #Radhe: Your Most Wanted Bhai, releasing simultaneously on multiple platforms worldwide.#RadheThisEid pic.twitter.com/U8vzgwYHuX
— Zee Studios (@ZeeStudios_) April 21, 2021
Salman Khan Films’ spokesperson adds, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”
The action entertainer film also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan films in association with ZEE Studios, produced By Salma Khan, Sohail Khan and Reel Life Production Private Limited. Film is all set to clash with John Abraham starrer “Satyameva Jayate 2” which is scheduled to release on the same date but no any update on this film yet.
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